Food industry after COVID-19- How is it going to thrive?

3 min readMar 23, 2021

The rage of COVID-19 has been affecting various sectors across the globe, and even now, it shows signs of severe damages. With experts still unsure about when this turmoil will end for good, restaurants have a hard time for sustenance. That is why; restaurants are adopting powerful strategies to navigate through this crisis. If you own a food business, then you will also have to adapt changes and incorporate the following strategies in your restaurant:

  • Incorporating technology

Technology is probably one of the few things that can support you during such hard times. Not only can you offer services to your customers with the help of it, but if you leverage technology the right way, you would also be able to increase traffic in your restaurant. With everyone preferring online ordering of food instead of dining out at a restaurant, you will have to establish your restaurant’s app for accepting and delivering orders online. Whether you are building your app or listing your business on Google, pay extra attention to the updated menu, hours of operation, etc.

  • Reassuring loyal customers

If you have been running a restaurant for a while, you might have acquired a loyal customer base. Your main task is to retain them for continuing your business by communicating with them regarding any changes you are implementing. For instance, you can share the sanitization procedures followed in your restaurants strictly by the staff. You can also encourage your customers to order online by offering them a discount coupon on specific meals. For this, you can launch marketing campaigns to approach your targeted customers or communicate them via social media platforms, personalized emails, etc.

  • Reducing operating costs

Even after trying your best to get back on track, you would notice that the sales are not as great as before. To cope with this, you will have to make specific changes to reduce your restaurant’s operating costs. Identify the raw materials costing you the most, and then negotiate with suppliers to offer these at discounted prices. If this strategy fails, then you can discontinue some of the dishes from the menu for a while and update the new menu across your business website, listing, and social media pages. You can also track the cash flow of your restaurant by embedding cloud-based financial systems in your business. Besides these, you will also have to keep an eye on food wastage and making the most of your current inventory.

To cut costs, you can also schedule your business’s operating hours so that you don’t have to pay hourly wages to your staff when the demands are low.

  • Curate creative offers

With most people stuck at home enhancing their culinary skills, you might be losing out on numerous orders. However, this is also a great time to attract the attention of these people who are tired of cooking at home by offering family-sized meal portions.




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